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Our Story

Howard Beale

I work with Ardington Ltd, a retail group that specialises in developing niche home shopping and retail brands. 

There is a tendency among multi category retailers to focus on their own particular style rather than provide genuine style options, which has led to uniformity on the High Street. The growing interest in more individuality, seen in trends such as handmade and vintage, shows people want something different. 

With our carefully hand-picked collections of beautiful and unusual home decor, we aim to make it easy to mix different styles and create a stylish and individual home.  



Helen Sloan

My passion for decorative arts was triggered at a very young age. It was during the school holidays while staying with my grandparents that my uncle would take me with him on visits to remote farms where they had still in everyday use the most wonderful exciting things. These captivated my imagination and sparked a lifelong interest in vintage, antiques and unusual things.

This developed into an ongoing search for beautifully designed objects at prices I could afford. I have built up many years experience in this area and would like to share it with you.

We would all like to have a beautiful home, but it takes a huge amount of time and dedication to find interesting things at reasonable prices. 

We created NetDeco to do this work so you don’t have to, delivering to your door a wonderful collection of unusual, well-designed, and beautiful objects for the home. 

I also have a long-standing interest in art and design and a particular delight in colour and texture. This led to a training in textile design and forays into small scale production ceramics, jewellery design and various renovation projects.

Modern living presents us with new challenges - from clever use of small spaces in ever growing cities to maximising modern open plan spaces whilst retaining warmth and individuality. Good design makes your home more comfortable and interesting and creates a sense of wellbeing, which is fun to share with your friends and family.

We believe that people want to develop their own style to create a wonderfully unique home. 

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